As a contributing author to Chicken Soup for the Network Marketer’s Soul with Mark Victor Hansen and Jack Canfield, Darren Little is no stranger to the power of visualization, attraction marketing, or the power of the mind.
Since the age of five, Darren has had a unique passion for the marketing and advertising industry and a unique talent for seeing what others could not yet see. In the course of his 20 plus year career, he has been responsible for launching over 30 products and services into the market place – some of his campaign strategies lasting as long as 18 years. In 1989 Darren launched Pamela Anderson’s career with Labatt’s Brewing Company and The Blue Zone Girl poster. He negotiated the first beer poster to be sold in poster shops throughout North America.
Darren has retained the position of Vice President of Marketing for Advanced Gaming Technologies, and GIC Global Intertainment where his campaign strategies raised millions of dollars and were responsible for as much as $70 million in trading in a single day. He was the founder and CEO of Bingo.com and he positioned the company to become the stickiest site on the Internet with an average user time of 45 minutes. Darren’s campaign strategy raised over $12 million for AbleAuctions.com. He was also the co-founder of Blackjack.com and launched the world’s first multi-player tournament Blackjack software.
Darren believes that success is about the person we become while pursuing it. That success is not a destination, but a journey of self discovery. At the age of 22, Darren was inspired by renowned speaker Anthony Robbins while watching a late night infomercial. From that day forward he began his own journey of self discovery, uncovering the power of the mind.
Darren has shared the stage with Anthony Robbins, T. Harv Eker, Dr. Lee Pulos and Dr. Dov Baron. He has walked on fire, across 2000 degree white-hot coals and across a bed of broken glass in bare feet.
Darren believes that “In order to attract the one, you need to be the one”. This is a philosophy that has kept him on the path of personal growth for more than 20 years. “No matter what life circumstances we are thrown, it’s not about what happens – but how we deal with what happens that propels us to greatness”.
“Like many leaders in the industry, the turning point for me was reading Mike Dillard’s book Magnetic Sponsoring. Coming from the marketing and advertising industry, the whole concept of making a list of friends and family made no sense to me. But who was I to argue? My up-line was a Multimillionaire, so I just did what he told me to do. I attended every single call and meeting, did every different prospecting strategy and I still was not gaining the success that people talk about. After years of banging my head against the wall and years of personal development training, I finally became a trainer in the industry on how to hit a home run in MLM using conventional network marketing strategies. I had mastered the art of the invitation, 3 way calling and presenting the opportunity as the key speaker. But my income certainly was not matching my skill level.
After reading Magnetic Sponsoring everything shifted for me. Finally someone was speaking the same language as me that understood TARGET MARKETING. And the light bulb went on. Mike Dillard said “If you want to be recognized as a leader in the industry, write a book, so for the next 6 months – every night I spent 3 or 4 hours writing about my journey and how I had come to my realizations about personal branding and how to generate leads.
In the book MLM AFFILIATE MAGIC I talk about a strategy called BOOMERANG SPONSORING that shows people how to GET PAID TO PROSPECT. The strategy helps people to brand themselves as leaders where they become the product instead of their company. The more content they put out, and the more they rank on Google, the more their phone starts ringing. It was then that I launched the MLM Superhero brand as I wanted to come up with something that would be super easy for people to remember after seeing it just once. Ironically, right when the book was finished, Norbert, Brian and Todd had just launched MLM Lead System Pro. It was like I was writing about the system while they were building it – and its was the final piece of the puzzle that I needed to make it all work.
Although I had the system as part of my marketing arsenal for over a year, I really didn’t know what it was capable of doing. Then one day I started diving into a few of the webinars to see what some of the other marketers and leaders around the world were doing as far as ATTRACTION MARKETING. A switch flicked on and it all made total sense.
I always tell my students to focus on whatever talent or skill they have and to find a marketing strategy that will best accentuate that skill. Coming from launching public companies, my skill was writing press releases, so I thought that “BLOGGING” was the strategy that would work best for me. It was then that I launched a BLOG at www.DarrenLittle.com and my journey with MLSP began.
Over the past 8 months I’ve put out a number of “how-to” posts as well as a few company reviews and by combining blogging strategies with Facebook marketing, some of the posts have been shared on Facebook over 225 times and retweeted on Twitter over 160 times. My best traffic day was 1736 unique visitors and I closed out the month of October with 36,331 unique visitors. My blog now provides me with a steady stream of leads and MLSP sign-ups on complete autopilot. What a difference just a few months can make using a system like MLSP. WOW!
What I like best about MLSP is that it pays for my entire business each month. My auto ship, auto responder, training, hosting, software as well as money towards my marketing and advertising budget. In my opinion this system and training is an absolute MUST for every successful network marketer. My one recommendation to people is to pick just ONE or TWO marketing strategies and get comfortable with those. MLSP is like looking at a menu in a fine restaurant. Although there are a lot of things on the menu, you wouldn’t order every single thing all at once. Otherwise you would lose your appetite. In order to have an enjoyable evening, you typically order one appetizer and a main course. Think of this program in the same way and you will do amazing!
I can’t thank the guys at MLSP enough for putting together such a professional system and I’m proud to recommend it to anyone that is looking to become a 7 figure income earner in the industry.
Thank you for providing “excellence and beyond” with the MLSP system and in making us all proud to be involved with such an incredible industry.”
Darren Little
